Post Release: 10-Up

After a successful launch with the 10-Up Facebook page gaining good interest among my friends, family and community, I decided to change my focus from app development to marketing the app as best I can.
The primary communication about the App is through the Facebook page with other avenues including my development blog and my website. Now I need to try to expand out beyond people I know (as many do not have Windows 8).

Get 10-Up here:
 http://apps.microsoft.com/windows/en-au/app/a2800a17-ebac-4542-b2c4-c99d28f5d9db

First I went to some technology companies to see if the app could be found on the app store and I managed to download the trial version of the app on some Microsoft Surface Pro's.


Next I managed to get the app featured on The Video Game Island's web page - and I am currently reaching out to more gaming websites for reviews or features - I will reveal these as they respond.

The next few major steps I would like to pursue is to write up a press release template for gaming sites to consider covering the app, create both a walk through video and just a promotional video and finally, reach out to international markets where Windows 8 machines are more popular and the Windows Store market is larger.

I will now await any feedback from all customers and take on board as much as I can to continue to develop the game and ultimately work towards releasing it for other platforms such as iOS and Android.

As one measurement of performance I have set a 10-Up target to get to the top 100 in the Puzzle sub category of the Games category. Over the week I have improved from about 800/3000 in the Windows Store to approximately 500/3000 in the Windows Store. Below you can see the app listed on the first page of the newest games.

10-Up in the Windows Store

This has all been possible with the help of family, friends and supporters of the app and I would like to thank all of those who support my app and also myself, particularly my partner who helps me stay focused and positive on this journey.

Third Time's a charm!

After cleaning up some minor issues and also adding in a feature my app is going in for certification for the third time. Version 1.0.3 of 10-Up will hopefully be the first release and I'm looking forward to any more feedback from the Microsoft Team in the Content Compliance.

If you're like me, the certification and marketing take almost as long as the development, spending extra time on graphic design for your promotional images as well as putting in time to consider your market and price point. Further to this, there are a bunch of privacy statements to consider and other certificates as well.

All in all, I've learned that when developing something like a game or app, you must consider the market side of things as well.

I'll post once I get the app certified. In the meantime here is one of the promotional images used!